Hi, I'm Rashi.
Welcome to my digital home.
In Dec 2022, I said goodbye to formal corporate life to focus on developing the Performonks Philosophy. And to help big and small consumer brands ditch commoditization to grow repeatable sales.
Performonks Newsletter
I write a free fortnightly newsletter with stories and ideas to inspire marketers to be clear, strategic, and courageous as they grow their brands and navigate their careers.
Advisory Services
I help consumer businesses escape commoditization and grow repeatable sales through a differentiated brand strategy, deliberately executed across the 4-Ps and key business levers.
The India Playbook
India's size makes it attractive but building a business here requires patience and insight. I decode proven 'category of one' business strategies that are winning in the Indian market
If you’re thirsty to do better professionally and be better marketers you’re in the right place.
Performonks is a free fortnightly newsletter. Signup. 3,846 subscribers say you won't be disappointed
Brands I have worked on
Testimonials
Rashi’s consultation masterfully dissected consumer needs, shaping our brand’s future innovation pipeline. Her strategic positioning insights promise a clear trajectory for success. With her wealth of experience, she’s the go-to for brands seeking sharp, consumer-aligned strategies.
Rashi’s depth of knowledge from her cross-industry experience and her ability to synthesize conflicting stimuli to bring out rich insights-based business plans have been immensely helpful for us. She is also a great coach and we appreciate her rigor in helping team members build marketing acumen.
I love reading your emailers. They are so well written, I feel like working for whoever wrote them. Also, I love reading about how mktg actually solves problems. So much of depth and insights, is rare to find in today’s meetings
kudos for a read that consistently delivers value.
Love your content!
While her primary audience is marketers, the concepts she explains are very helpful for everyone who is working in an organization – no matter if it is a startup/MNC/NGO.
Though I am a creative person, I always wanted to learn properly the thing called ‘marketing’. I finally found something very honest, no nonsense content. Thanks again.
Rashi is one of the most driven, curious, and learning minds today in marketing and performonks is one of my favorite readings on all things a brand builder and a consumer champion needs to learn.
Everything you write helps me be a better professional
Have been following and forwarding Performonks newsletters by Rashi for a while now. They really are a great mental workout and incredibly easy insightful reads too. Subscribe subscribe! 🎯
Rashi has been my steady sounding board since 2020. She combines empathy and tough love. She communicates her point of view impactfully and does both – shakes me out of my unresourceful state and reminds me to look on the positive side when I am focusing too much on the negatives. In my opinion, she would be a valuable mentor for anyone in need!
Rashi didn’t just listen but dug deep with thoughtful questions that made me think differently about my strengths and career choices thus far. Her approach is more like a friend sharing insights rather than that of a senior professional who ‘has all the answers’. She’s got this knack for simplifying complex career decisions into practical, relatable concepts. Her authentic & mentee-first approach has been an absolute game-changer for me.
As I changed my industry from FMCG to cafés after a long stint at PepsiCo, I was looking for someone with great experience of building categories, new businesses with an astute understanding of marketing & consumer insights. She has been a great bouncing board for new marketing ideas or when I look for a deeper discussion around leadership challenges.
Rashi has played a pivotal role in my journey. She possesses a unique ability to blend profound professional insights with genuine personal care. Her wisdom and guidance have helped me build confidence to take on new challenges. I can confidently say that Rashi is the kind of mentor we all aspire to have – one who transforms not just careers but lives.
In an age where everyone claims to be an expert or guru, it’s easy to be misled and misunderstood. Rashi brings bona fide battle-hardened experience to the table but also a personal perspective that is modern and pertinent. She is a patient listener, and her counsel is one I have counted on when faced with both personal and professional challenges.
Rashi has been a game-changer in my life. She introduced me to the right people and the right opportunities that eventually led me to secure a job that I’m not only passionate about but also excelling in. It wasn’t just about finding any job; it was about finding the perfect fit for me.
“She gets it”. I’ve sought career advice from a lot of seniors and I’ve never felt my perspective was understood and I doubted myself until I met Rashi who made me feel seen. She validated my motivations and triggers and helped me navigate the corporate world by evaluating my strengths and fears through certain exercises. She sits at the table like a friend who can relate to everything and someone who, just gets it.
Rashi’s articles are insightful, succinct, and always relevant to the new world.
If you enjoy consumer, insights and marketing, Performonks is a wonderful weekly dose of creativity and insight.
I am hooked !!
Recognitions
of the year 2020
Advertising and Marketing – 2019, 2020
most influential marketers
