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Rashi Goel

I’m a marketer, writer, and educator exploring what it takes to attain mastery.

Welcome, my name is Rashi.

I have worked for 24 years at the helm of some of the world’s best brand-led businesses, Amazon, Nestle, PepsiCo, Coca Cola, Unilever, L’Oréal and Kraft Heinz.

Through these years, I have turbocharged growth for many brands and marketers’ careers by devising bold and cut through strategies that steer them away from the herd and focuses them on a game they are uniquely equipped to win.

I have distilled my proven approach into a unique method I call the Zone of Mastery.

If you wish to escape confusion and gain clarity on the way forward for your career or brand strategy, get in touch: Rashi@performonks.com.

You can also subscribe to my newsletter, where I share practical applications and real-life stories of zone of mastery in action.

Rashi Goel

I wish the Performonks newsletter were around when I was starting my career.

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Career Stories

Brands I have worked on

What clients say


Brand and Marketing Leader
of the year 2020

Among top 50 women in Marketing – 2019, 2020, 2021

Asia Pacific Power List of 50 most influential marketers