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What is Marketing Good For?

Variation Enriches Our Life and Bolsters Our Creativity

Trilemmas Have No One Ideal Solution

To Change The Picture, Shift The Frame – Part II

self mastery

What Makes Habits Durable?

What is The Right Way To Live? Should We Maximize Profit or Minimize Risk?

What is Performonks?

What I Think About Writing, When I’m Not Writing

category of one businesses

There is a third playbook to build consumer businesses

Jazz up a category that’s become ordinary: Mokobara

Keep improving what you are uniquely good at

Do difficult things right: Traya

the India playbook

Navigate India with the ‘Category of One’ mindset

Five features of Rural India demand

The power law of distribution

Multilevel pricing

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What is Performonks?

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Navigate India with the 'Category of One' mindset

Navigate India with the ‘Category of One’ mindset

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The preparation meets opportunity matrix

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There is a third playbook to build consumer businesses

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Find your wolf, then protect it with your life

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The art of practical storytelling: tragedy

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Our purpose is wired into our DNA

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The art of practical storytelling: rags to riches

The art of practical storytelling: rags to riches

April 29, 2024

The art of practical storytelling: overcoming the monster

The art of practical storytelling: overcoming the monster

April 22, 2024

The art of practical storytelling: learning storytelling is like learning how to paint

The art of practical storytelling: learning storytelling is like learning how to paint

April 8, 2024

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The art of practical storytelling: Emotion changes minds

April 1, 2024

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The art of practical storytelling: prioritize stories over facts

March 25, 2024

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Jazz up a category that’s become ordinary: Mokobara

March 19, 2024

Brand building takes strategic sacrifices

March 11, 2024

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Stories are our water

March 5, 2024

Keep improving what you are uniquely good at

Keep improving what you are uniquely good at

February 26, 2024

Keep on keepin' on

Picasso proved we can create even under the worst circumstances

February 19, 2024

Do difficult things right: Traya

Do difficult things right: Traya

February 12, 2024

A framework to help consumer brands beat inertia

A Framework To Help Consumer Brands Beat Inertia

February 5, 2024

Don't be everything for everyone

Don’t be everything for everyone

January 29, 2024

The psychology of inertia

The psychology of inertia

January 22, 2024

100years and 86400 hours

100 years and 86,400 seconds

December 31, 2023

Five features of Rural India demand

Five features of Rural India demand

December 20, 2023

Chop wood carry water

Chop wood carry water

December 18, 2023

The calf-paths of the mind

The calf-paths of the mind

December 4, 2023

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November 30, 2023

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Multilevel pricing

November 10, 2023

India used to run on tea, now it runs on data

India used to run on tea, now it runs on data

November 8, 2023

Inertia needs Ozempic Inertia is a paradox. Like healthy fat.

Inertia needs Ozempic

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The shrinking packs

The shrinking packs

October 25, 2023

Rich India, Poor Indians

The sachet economy

October 23, 2023

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The missing middle class

October 21, 2023

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October 19, 2023

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October 17, 2023

Unlock Your Superpowers, put your Alter Egos to Work

Unlock Your Superpowers, Put Your Alter Egos to Work

October 1, 2023

Beware of averages

Beware of averages

September 23, 2023

Better questions lead to better answers

Better questions lead to better answers

September 2, 2023

the next frontier of marketing: community flywheels

Competition is a state of mind

August 21, 2023

The next frontier of marketing: community flywheels

The Ripening of the Influencer Economy

August 5, 2023

The next frontier of marketing: community flywheels

The next frontier of marketing: community flywheels

July 23, 2023

The next frontier of marketing: community flywheels can't quit not dead

Cult.fit Part II

July 9, 2023

The next frontier of marketing: community flywheels

Cult.fit Part I

July 2, 2023

A simple influencer framework. Too simple perhaps?

A simple influencer framework. Too simple perhaps?

June 15, 2023

The brand vs product see-saw

May 15, 2023

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How can Phool – a flower recycling startup – become a Unicorn

May 1, 2023

How can Phool - a flower recycling startup - become a Unicorn

Gods, Demi-Gods, Celebrities, and Influencers

April 16, 2023

Boring and unboring marketing

Boring and unboring marketing

April 1, 2023

It takes skill to get lucky in marketing

It takes skill to get lucky in marketing

March 15, 2023

Christopher Columbus

Luck = Outcome – Skill

March 1, 2023

Kylie Jenner appeared on Forbes’ cover recently

Have You Won The Luckttery?

February 15, 2023

Hiding in plain sight is a survival strategy for highly political environments. Source: Pinterest

Dance The Dance Between Standing out and Blending in

February 3, 2023

Streaming revenues offset declines from theme parks during lockdown, making Disney resilient. Source- Statista

Difficulty is What Wakes Up The Genius

January 15, 2023

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If They Jump in The Well Will You Too!?

January 1, 2023

To avoid feeling regret later, I ended up choosing something which I also regretted

The Seen and The Unseen – II

December 15, 2022

WWF ad that shines a light on the unseen pyramid of capitalism that feeds off of animal cruelty

The Seen and The Unseen – I

December 1, 2022

marketers are sometimes maligned as sophisticated avatars of snake oil salespeople

What is Marketing Good For?

November 16, 2022

Results from the 200 startups Bill Gross studied. 42% of the success correlates with timing of launch

Timing is Everything

November 2, 2022

RCA has a bold vision to shape society through art

Keep Getting The Cow Out of The Ditch

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What Makes Habits Durable?

October 1, 2022

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The 10,000 Hour Rule (Part II)

June 16, 2022

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The 10,000 Hour Rule (Part I)

June 1, 2022

Butterfly Effect

April 3, 2022

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The Time Machine in Our Brains

March 15, 2022

‘Work’ that uplifts us or others, is work

The Karma of Work

March 2, 2022

Leonardo da Vinci and Elon Musk

Metamorphmagus

February 16, 2022

Dan Ariely’s experiment changed the way students chose

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January 31, 2022

Power of framing, we prefer 75% fat-free to 25% fat, when essentially both are the same

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January 15, 2022

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What I Think About Writing, When I’m Not Writing

January 1, 2022

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Oddly Satisfying is The Online Equivalent of Popping Bubble Wrap

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December 1, 2021

Not Your Mother’s Tiffany Campaign

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November 1, 2021

The Festival by Grandma Moses

Stories are Self-fulfilling Prophesies (Part I)

October 25, 2021

From tactical to mainstay: can Instagram build brands?

From Tactical to Mainstay: Can Instagram Build Brands?

October 1, 2021

Time-Money-Energy

Solutions to Personal Trilemmas are Personal

August 11, 2021

Trilemmas have no one ideal solution

Trilemmas Have No One Ideal Solution

July 28, 2021

How brands can leverage the automation bias of our brain

How Brands Can Leverage The Automation Bias of Our Brain

July 14, 2021

A Good Marketer Balances Novelty and Familiarity

A Good Marketer Balances Novelty and Familiarity

July 1, 2021

The way our brain is wired creates unconscious biases

The Way Our Brain is Wired Creates Unconscious Biases

June 17, 2021

Moats, Trojan Horses and Flywheels

Moats, Trojan Horses and Flywheels

June 2, 2021

Product Market Fit Fills Need Shaped Holes in Consumers' Lives

Product Market Fit Fills Need Shaped Holes in Consumers’ Lives

May 22, 2021

Three crucial changes the pandemic brought into my life

Three crucial changes the pandemic brought into my life

May 6, 2021

How To Build Engaged Brand Communities and Starting with 1,000 True Fans

April 22, 2021

Theseus paradox and what identity is made up of

Theseus paradox and what identity is made up of

April 7, 2021

What is The Right Way To Live? Should We Maximize Profit or Minimize Risk?

What is The Right Way To Live? Should We Maximize Profit or Minimize Risk?

March 27, 2021

How Newsjacking Helps Brands Go Viral with Low Budgets

How News Jacking Helps Brands Go Viral with Low Budgets

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The Dark Triad

Shades of Grey

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How to reap benefits of compounding in our life

How To Reap Benefits of Compounding in Our Life

January 26, 2021

Variation enriches our life and bolsters our creativity

Variation Enriches Our Life and Bolsters Our Creativity

January 13, 2021

How to Engineer Serendipity into Our Life

December 30, 2020

Points of parity, points of difference, Jeep’s success in America and Cooper Black font

Points of parity, points of difference, Jeep’s success in America and Cooper Black font

December 30, 2020

Fredkin's paradox, boiling water parables and how half knowledge is poison

Fredkin’s paradox, boiling water parables and how half knowledge is poison

December 30, 2020

How Clay Christenson’s Jobs-to-be-done model helped grow McDonalds shakes business

How Clay Christenson’s Jobs-to-be-done model helped grow McDonalds shakes business

December 30, 2020

Diffusion of the cure of scurvy and diamond rings

Diffusion of the cure of scurvy and diamond rings

December 30, 2020

Mere exposure effect, facewash foam and mind chatter

Mere exposure effect, facewash foam and mind chatter

December 30, 2020

Aristotle was the originator of marketing

Aristotle was the originator of marketing

December 30, 2020

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