Rashi’s articles are insightful, succinct, and always relevant to the new world.
If you enjoy consumer, insights and marketing, Performonks is a wonderful weekly dose of creativity and insight.
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Have been following and forwarding Performonks newsletters by Rashi for a while now. They really are a great mental workout and incredibly easy insightful reads too. Subscribe subscribe! 🎯
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Rashi is one of the most driven, curious, and learning minds today in marketing and performonks is one of my favorite readings on all things a brand builder and a consumer champion needs to learn.
Though I am a creative person, I always wanted to learn properly the thing called ‘marketing’. I finally found something very honest, no nonsense content. Thanks again.
While her primary audience is marketers, the concepts she explains are very helpful for everyone who is working in an organization - no matter if it is a startup/MNC/NGO.
Love your content!
kudos for a read that consistently delivers value.
I love reading your emailers. They are so well written, I feel like working for whoever wrote them. Also, I love reading about how mktg actually solves problems. So much of depth and insights, is rare to find in today's meetings
Reading Time: 5 minutesToo narrow and you don’t grow. Too broad, and you become undifferentiated. The way out is to ‘see’ the underlying invisible math and expand into the adjacent possible,
Reading Time: 6 minutesCarlotta Perez’s technological revolutions thesis that the industry is mid-cycle with playbooks that are still WIP. The only way to get ‘unstuck’ is to grow their own playbook from the ground up
Reading Time: 6 minutesThe four horsemen and covid disrupted old moats and unleashed the age of abundance
Reading Time: 5 minutesEach FMCG company will need to decide which is the cheap layer they will industrialise and which is the expensive value layer they will invest behind
Reading Time: 5 minutesAnd what two traps legacy brands like HUL’s run into
Reading Time: 5 minuteswho will pay the fragmentation tax?
Reading Time: 4 minutesIndia is the world’s most stratified consumer market. HUL is deploying a parallel business model for India’s complexity.
Reading Time: 5 minutesThe Brand Absorption Matrix: Legacy FMCG risks slow death by empty repetition. D2C risks fast death by empty novelty.
Reading Time: 5 minutesThe red queen race in India 3-4 is a demand side pressure cooker
Reading Time: 6 minutesNo matter how ahead you are, you have to keep running even to stay in the same place. If you want to start winning the race, you need to run even faster! This is the Red Queen Effect.
Reading Time: 3 minutes“If, or else” buying behaviour + the undifferentiated middle disappears in the age of abundance
Reading Time: 3 minutesBig FMCG systems eat their young. Small bets need parallel enabling structures