strategy thesis on how to grow FMCG in the India of today and tomorrow

Rashi’s articles are insightful, succinct, and always relevant to the new world.

If you enjoy consumer, insights and marketing, Performonks is a wonderful weekly dose of creativity and insight.

I am hooked !!

Vice President and Business Head - Olam Nigeria

If you have lots of important things to do, drop them and head over to her blog. I haven't read something so interesting, in a long long time. The closest I can imagine is Naval Ravikant speak…but Rashi's better…maybe?

Founder, SuperX

Have been following and forwarding Performonks newsletters by Rashi for a while now. They really are a great mental workout and incredibly easy insightful reads too. Subscribe subscribe! 🎯

Strategy Lead, Brandmovers India

Everything you write helps me be a better professional

Global Lead Measurement & Analytics, Wavemaker

Rashi is one of the most driven, curious, and learning minds today in marketing and performonks is one of my favorite readings on all things a brand builder and a consumer champion needs to learn.

Founder, Parentune

love your posts…much learning…thank you…

VP, Drshti Strategic Research Services Pvt. Ltd.

I have been 'stalking' you through your posts and am very impressed with the depth of your thinking and your ability to articulate your thoughts.

Erstwhile CEO & Chairwoman, Kantar South Asia

Though I am a creative person, I always wanted to learn properly the thing called ‘marketing’. I finally found something very honest, no nonsense content. Thanks again.

Founder and Creative Director at Old School Communications

While her primary audience is marketers, the concepts she explains are very helpful for everyone who is working in an organization - no matter if it is a startup/MNC/NGO.

Neo Generalist, Self Employed

Love your content!

Partner, KPMG India

kudos for a read that consistently delivers value.

Director Global Marketing and Planning, Microsoft

I love reading your emailers. They are so well written, I feel like working for whoever wrote them. Also, I love reading about how mktg actually solves problems. So much of depth and insights, is rare to find in today's meetings

Group Creative Director, Ogilvy

I’m a fan, I’m a fan, I’m a fan!!! FANTASTIC writing Rashi 😃

Head Of Brand Marketing, JustDial

What does someone who has all this rich experience do? Unlike others, Rashi distills insights into understandable concepts in her inimitable style of storytelling. I have become an ambassador to other marketers across a range of consumers and channels.

Commercial Vice President, Carlsberg Asia