Meaningfully differentiated
consumer businesses win.
And keep winning.
Meaningfully differentiated
consumer businesses win.
And keep winning.
Meaningfully differentiated businesses outperform the market
To win against competition, businesses must first win in the consumer’s mind.
The only way to win in the consumer’s mind is to offer unique value that consumers care about.
And then to deliver it confidently, creatively, without compromise in every aspect of the business.
I help founders and CXOs develop a meaningfully differentiated strategy and execute it coherently across key business levers and all four marketing Ps.
Some Advisory case studies:
Helped An Indian F&B develop brand positioning for its new range of staples.
Helped an Indian F&B contemporize and differentiate its 40-year-old legacy staples brand.
Helped a F&B MNC convert their technology into consumer-relevant product ideas for global markets across multiple brands.
Helped a F&B MNC develop consumer-winning propositions for new variants for an established brand.
Developed a training playbook to uplevel a marketing competence and lubricate related cross-functional linkages.
Delivered training on marketing fundamentals and supported with ongoing coaching to entire marketing team.
Helped a global hygiene MNC enter a new category with a differentiated portfolio and positioning strategy.
Mentored a sales and marketing leader to take on senior leadership mandates.
I work with consumer businesses across five broad areas
Clarity
Meaningful differentiation comes from seeing things others don’t and connecting dots others can’t. I uncover fresh consumer and market insights that unlock growth.
Foresight
Differentiated offerings morph as consumers evolve.
I predict future category trends and recommend resultant present day actions in the form of new product ideas.
Craft
Value becomes meaningful to consumers only when we bring it alive.
I visualize and copywrite brand and product ideas into clear, compelling concepts.
Discipline
Strategy grows businesses only when it sees light of day.
I distill strategy into minimum viable actions to ensure coherent market impact.
Mastery
Great teams build great businesses.
I train and mentor high-potential marketers in the craft of consumer-backward business strategy.
Testimonials
Rashi’s consultation masterfully dissected consumer needs, shaping our brand’s future innovation pipeline. Her strategic positioning insights promise a clear trajectory for success. With her wealth of experience, she’s the go-to for brands seeking sharp, consumer-aligned strategies.
Rashi’s depth of knowledge from her cross-industry experience and her ability to synthesize conflicting stimuli to bring out rich insights-based business plans have been immensely helpful for us. She is also a great coach and we appreciate her rigor in helping team members build marketing acumen.
