A marketer’s only job is to increase velocity

Reading Time: 6 minutesWhat Indian retailers and Bezos have in common and q-commerce misses- velocity is cash and free cash flow is king. That’s why a marketer’s only job is to accelerate velocity.
Suffering and flow go together

Reading Time: 5 minutesOur lives are containers for a million big and small tasks. Some tasks we love. The rest we tolerate, and a few we abhor. The ones that put us in flow are worth suffering for.
Mediocrites and Meaning Seekers in the age of AI

Reading Time: 5 minutesIn a post-AI world, the responsibility for keeping the mercenararians in check and the artists fed and clothed will lie with the mediocrites and meaning-seekers.
Mercenararians in the age of AI

Reading Time: 5 minutesMercenararians and artists are two ends of a spectrum, but there is a middle ground
Artists in the age of AI

Reading Time: 7 minutesArtistry is the single-minded, self-driven pursuit of mastery in our chosen area. In the age of AI, we will have fewer real artists, but they will command luxury valuations.
Value = (Output/Input)^Time

Reading Time: 3 minutesWe decide for how long (time) we want to put in effort (input) to get what we want (output) – Will AI upend this inverse relationship between input, output and time?
AI will put a hi-tech chinese factory and the entire Ivy League inside our homes

Reading Time: 6 minutesThis week’s newsletter paints a picture of a future when moats of production and knowledge are shattered, the copyright and value capture dilemmas it throws at us, and some capitalist solutions.
AI will change the structure of business ecosystems

Reading Time: 7 minutesAI will be like electricity. It will become a part of our life and change the very structure of business ecosystems, value and differentiation. Here is how.
A new tension for a new India Part 2

Reading Time: 3 minutesWhen living with mom feels like living with mother-in law, you’re going through inter-generational tension. Last week, I shared examples of 2 inter-generational tensions, today, we look at the last 3.
A new tension for a new India Part 1

Reading Time: 3 minutesIndia houses atleast six generations at home and atleast 4 at work. There is a silent inter-generational conflict in play. I explore how some brands are leveraging it.