$1 to tighten the bolt. $99 to know which one.
Reading Time: 4 minutesIf you want to move up the value chain, master strategic thinking. One sign of a good strategic thinker is that they set very high standards, which makes them insufferable.
Layers of advantage
Reading Time: 4 minutesWhen we practise one kick 10,000 times, we are compounding our advantage. But oftentimes, we have to stack different advantages on top of each other until our position becomes bulletproof.
7 shades of bulls**t
Reading Time: 4 minutesMuch like an elephant that grows up tethered to a stake, and so never tests its strength against the flimsy, frayed piece of rope tying it down, we live with this bulls**t in our own heads that silently and unknowingly crubs our potential.
The Bhasmasura curse that plagues big brands
Reading Time: 3 minutesbig brands inadvertently set insurgent brands up for success that’s the Bhasmasura curse
Honey, who shrunk my share?
Reading Time: 3 minutesLarge, mature, category leader brands lose share like an iceberg melts. This happens because consumers move forward, while brands regress.
Sampling unlocks willingness to buy
Reading Time: 3 minutesMy hair mascara story: sampling, even forced trials break consumer resistance which over time converts to more usage, even loyalty
Your track record becomes your alpha
Reading Time: 3 minutesbuild a portfolio of career wins and learnings – that becomes your personal brand alpha and accelerates your career
Leading with brand alpha is also good business
Reading Time: 5 minuteswe lead with what lags and ignore what we should lead with
Brand generates alpha for a business
Reading Time: 3 minutesBrand alpha is not a distant shiny theoretical concept. It generates cold hard cash.
As a rule, Indians bend the rules
Reading Time: 3 minutesKirana stores used Jugaad to build categories in India. As we organise retail more and more, who’s bending the rules now?