A marketer’s only job is to increase velocity

Reading Time: 6 minutesWhat Indian retailers and Bezos have in common and q-commerce misses- velocity is cash and free cash flow is king. That’s why a marketer’s only job is to accelerate velocity.

Suffering and flow go together 

Reading Time: 5 minutesOur lives are containers for a million big and small tasks. Some tasks we love. The rest we tolerate, and a few we abhor. The ones that put us in flow are worth suffering for.

Artists in the age of AI

Reading Time: 7 minutesArtistry is the single-minded, self-driven pursuit of mastery in our chosen area. In the age of AI, we will have fewer real artists, but they will command luxury valuations.

Value = (Output/Input)^Time

Reading Time: 3 minutesWe decide for how long (time) we want to put in effort (input) to get what we want (output) – Will AI upend this inverse relationship between input, output and time?

A new tension for a new India Part 2

Reading Time: 3 minutesWhen living with mom feels like living with mother-in law, you’re going through inter-generational tension. Last week, I shared examples of 2 inter-generational tensions, today, we look at the last 3.

A new tension for a new India Part 1

Reading Time: 3 minutesIndia houses atleast six generations at home and atleast 4 at work. There is a silent inter-generational conflict in play. I explore how some brands are leveraging it.