Mediocrites and Meaning Seekers in the age of AI
Reading Time: 5 minutesIn a post-AI world, the responsibility for keeping the mercenararians in check and the artists fed and clothed will lie with the mediocrites and meaning-seekers.
Mercenararians in the age of AI
Reading Time: 5 minutesMercenararians and artists are two ends of a spectrum, but there is a middle ground
Artists in the age of AI
Reading Time: 7 minutesArtistry is the single-minded, self-driven pursuit of mastery in our chosen area. In the age of AI, we will have fewer real artists, but they will command luxury valuations.
Value = (Output/Input)^Time
Reading Time: 3 minutesWe decide for how long (time) we want to put in effort (input) to get what we want (output) – Will AI upend this inverse relationship between input, output and time?
AI will put a hi-tech chinese factory and the entire Ivy League inside our homes
Reading Time: 6 minutesThis week’s newsletter paints a picture of a future when moats of production and knowledge are shattered, the copyright and value capture dilemmas it throws at us, and some capitalist solutions.
AI will change the structure of business ecosystems
Reading Time: 7 minutesAI will be like electricity. It will become a part of our life and change the very structure of business ecosystems, value and differentiation. Here is how.
A new tension for a new India Part 2
Reading Time: 3 minutesWhen living with mom feels like living with mother-in law, you’re going through inter-generational tension. Last week, I shared examples of 2 inter-generational tensions, today, we look at the last 3.
A new tension for a new India Part 1
Reading Time: 3 minutesIndia houses atleast six generations at home and atleast 4 at work. There is a silent inter-generational conflict in play. I explore how some brands are leveraging it.
Human desires are like onions
Reading Time: 3 minutesHuman desires are like onions. The more we peel, the more we discover.
Brands have two choices – to be a rear view mirror or to show a mirror to our desires.
Marketers are meaning-shapers
Reading Time: 6 minutesToday, I have compressed some fundamentals of meaning-making and meaning-shaping that I wish I knew at the start of my marketing career 27 years ago. I hope this gives you a head start and you never launch a product that becomes a blind spot.