Boring and unboring marketing
Reading Time: 8 minutesBoring = consistency that compounds, Unboring = trajectory-shifting creativity. Examples from ABInBev, Michelin and Ceat + my experiences from Lipton Ice Tea and Closeup
It takes skill to get lucky in marketing
Reading Time: 7 minutesEven though marketing outcomes are influenced by luck, being skilled is better than being unskilled. And skilled marketing is a combination of boring and unboring.
Luck = Outcome – Skill
Reading Time: 8 minutesHow do we take a rational view on where an activity falls along the skill-luck continuum? Time is the secret ingredient that reveals whether our success is a result of skill or luck.
Have You Won The Luckttery?
Reading Time: 10 minutesLuck is not a four-letter word. If we have a lucky start in life or work, it’s like we have won the luck-lottery. These windfalls make it easier for us to bend the arc of our life towards success.
Dance The Dance Between Standing out and Blending in
Reading Time: 9 minutesWhen is blending in a good strategy and when does it become a malady of mediocrity? Like life, there is no failsafe formula – blending in and standing out fall along a continuum.
Difficulty is What Wakes Up The Genius
Reading Time: 10 minutesWhat doesn’t kill us, makes us stronger. Strength can take the shape of resilience or antifragility. I explore strategies that make people and companies resilient, which with luck and time, turns into antifragility.
If They Jump in The Well Will You Too!?
Reading Time: 10 minutesStories that illustrate Mimetic Desire and some Anti-Mimetic food for thought as we enter the new year
The Seen and The Unseen – II
Reading Time: 5 minutesWhen it comes to big life decisions, we are paralyzed by the fear of unknown unknowns. we regret the decisions we make (the seen) and also the roads not taken (the unseen)
The Seen and The Unseen – I
Reading Time: 7 minutesWe value what we can see, and find it easy to overlook what we can’t see. This leads to both good and bad consequences.
What is Marketing Good For?
Reading Time: 4 minutesThe noblest application of marketing has helped generate positive behavior change.