How Brands Can Leverage The Automation Bias of Our Brain
Reading Time: 10 minutesOur subconscious brain automates responses, marketers can utilize this brain feature to build powerful brands
A Good Marketer Balances Novelty and Familiarity
Reading Time: 8 minutesOur brain is unconsciously wired to get comfort in familiarity, and a dopamine hit when it sees novelty. A good marketer balances both.
The Way Our Brain is Wired Creates Unconscious Biases
Reading Time: 8 minutesWe are unconscious slaves to our biases. I explore how the way our brain works creates biases.
Moats, Trojan Horses and Flywheels
Reading Time: 5 minutesI discuss visual mental models for competitive advantage. Moats and Trojan Horses. And conclude that the Jim Collins’ Flywheels model works best.
Product Market Fit Fills Need Shaped Holes in Consumers’ Lives
Reading Time: 4 minutesNewsletter #18 20.05.2021 When a product fills the need shaped holes in a consumer’s life, we have product market fit. And some thoughts about ‘us’ as ‘products’.
Three crucial changes the pandemic brought into my life
Reading Time: 3 minutesNewsletter #17 06.05.2021 Three mindset shifts from my pandemic experience. Panic Vs Visualization, Austerity Vs Abundance and Chronos Vs Kairos.
How To Build Engaged Brand Communities and Starting with 1,000 True Fans
Reading Time: 6 minutesI explore how a brand has to adopt the mindset of a gardener to build successful brand communities. Examples from Sephora, Simon & Schuster, Sneakerheads and Playstation. And the 1,000 True Fans model by Kevin Kelly.
Theseus paradox and what identity is made up of
Reading Time: 4 minutesNewsletter #15 08.04.2021 Inspired by the paradox of Theseus’ Ship paradox, I explore what defines personal identity. How we can apply brand identity principles to craft personal identity. And how brands appeal to our ideal selves to stay aspirational.
What is The Right Way To Live? Should We Maximize Profit or Minimize Risk?
Reading Time: 8 minutesNewsletter #14 25.03.2021 Our work and life are made up of a series of big and small decisions. Each carries risk and leads to profit or loss. How do we decide? Should we maximize profit, avoid risk and play safe, or minimize losses?
How News Jacking Helps Brands Go Viral with Low Budgets
Reading Time: 3 minutesNewsletter #13 11.03.2021 I explore Newsjacking. A social media marketing hack of brands getting in on news before it becomes big news, to go viral.