The Time Machine in Our Brains
Reading Time: 6 minutesNostalgia is the time machine in our brains. A visual essay on the Nostalgia megatrend. Because pictures convey nostalgia better than words.
Metamorphmagus
Reading Time: 7 minutesFaster we can shape shift our skills from hyphen-shaped to I-shaped to T-shaped, more we can prolong our career.
To Change The Picture, Shift The Frame – Part II
Reading Time: 4 minutesAnchoring bias and how great marketers reframe entire industries. And yes, it is completely legal.
To Change The Picture, Shift The Frame – Part 1
Reading Time: 5 minutesFraming is an unconscious bias. A deep dive into framing bias and how good vs great marketers think about reframing
Oddly Satisfying is The Online Equivalent of Popping Bubble Wrap
Reading Time: 4 minutesI explore why these videos are sooo relaxing, and almost meditative, and brands that are using this trend well
Memes are Cultural Artefacts
Reading Time: 6 minutesAs I deep dive into memes to learn what they are, why they work and how brands are using them, I realize I had given them less credit than they deserved.
Stories are Self-fulfilling Prophesies (Part II)
Reading Time: 5 minutesIf we keep our personal story ‘uncontaminated”, we can change the arc of our life
Stories are Self-fulfilling Prophesies (Part I)
Reading Time: 7 minutesIf we change our personal story, we can change the arc of our life
From Tactical to Mainstay: Can Instagram Build Brands?
Reading Time: 6 minutesMy WIP thesis that we can build brands on Instagram if we create content rooted in fundamental brand building principles
Trilemmas Have No One Ideal Solution
Reading Time: 6 minutesThe way we solve trilemmas is that we make a choice and then execute to fruition. Three common business trilemmas to illustrate this.