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Rashi Goel

How Bic showed us life with and without its pen

Show life with and without Bic 4 color pen
Reading Time: < 1 minute

Context: Bic launched a new pen with four colours in one

Strategy: Show the difference between a four-colour vs. single-colour pen

Insight: We don’t appreciate what we have until we experience life without it.

Execution: Before-after with a twist