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Rashi Goel

How Bose exaggerated the enemy to prove the noise-cancelling power of its headphones

Show a person wearing bose headphones right next to the source of the loudest sound known to man and women
Reading Time: < 1 minute

Context: Bose launches new noise-cancelling headphones.

Strategy: Test the product against the most challenging enemy of all.

Insight: Contrasting a product benefit in the most extreme setting increases its credibility beyond doubt.