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Rashi Goel

Jazz up a category that’s become ordinary: Mokobara


Reading Time: 5 minutes Funky colors, cool functionality like phone charging, and bright yellow lining has made them the Veronica of the luggage category, and repositioned others as ordinary but reliable, like Betty

Do difficult things right: Traya

Do difficult things right: Traya

Reading Time: 6 minutes A Category of One business comes from strategic clarity. For Traya, that clarity was to offer a holistic solution to a difficult problem. Once there is an early product-market fit, it’s time to crank up the growth funnel and make the message razor-sharp.