Jazz up a category that’s become ordinary: Mokobara
Reading Time: 5 minutesFunky colors, cool functionality like phone charging, and bright yellow lining has made them the Veronica of the luggage category, and repositioned others as ordinary but reliable, like Betty
Do difficult things right: Traya
Reading Time: 6 minutesA Category of One business comes from strategic clarity. For Traya, that clarity was to offer a holistic solution to a difficult problem. Once there is an early product-market fit, it’s time to crank up the growth funnel and make the message razor-sharp.
Navigate India with the ‘Category of One’ mindset
Reading Time: 5 minutesI believe that a business needs to operate with the ‘category of one’ mindset to win and scale. Even in a large growing market like India.