Want Performonks in your inbox? Make me smarter

Rashi Goel

Cult.fit Part II

The next frontier of marketing: community flywheels can't quit not dead

Reading Time: 9 minutes Wellness category users are generally light users. If this ‘Made In India’ business pivots to ‘Made For India’, not only it might accelerate growth, but more Indians might get fitter

Cult.fit Part I

The next frontier of marketing: community flywheels

Reading Time: 7 minutes Part I of my thesis on Made in India wellness brand Cult.fit. An average of one lakh worked out daily on the app during lockdown. But as per my calculations, the headroom is 6.6MM