A Framework To Help Consumer Brands Beat Inertia
Reading Time: 6 minutes I share an original framework to help construct seven inertia-busting strategies.
The psychology of inertia
Reading Time: 4 minutes People are overly attached to status quo. A rule of thumb to get them to change is to make an offer that is 10X better.
The calf-paths of the mind
Reading Time: 3 minutes We are slaves to calf paths of the mind. Blind adherence to paths of least resistance can have surprising consequences
Inertia needs Ozempic
Reading Time: 3 minutes Nothing changes if nothing changes. Inertia needs a shakeup. I share examples from Bob Dylan’s career and the new exciting water in the US market- Liquid Death.