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Rashi Goel

The psychology of inertia

The psychology of inertia

Reading Time: 4 minutes People are overly attached to status quo. A rule of thumb to get them to change is to make an offer that is 10X better.

The calf-paths of the mind

The calf-paths of the mind

Reading Time: 3 minutes We are slaves to calf paths of the mind. Blind adherence to paths of least resistance can have surprising consequences

Inertia needs Ozempic

Inertia needs Ozempic Inertia is a paradox. Like healthy fat.

Reading Time: 3 minutes Nothing changes if nothing changes. Inertia needs a shakeup. I share examples from Bob Dylan’s career and the new exciting water in the US market- Liquid Death.