Want Performonks in your inbox? Make me smarter

Rashi Goel

Do difficult things right: Traya

Do difficult things right: Traya

Reading Time: 6 minutes A Category of One business comes from strategic clarity. For Traya, that clarity was to offer a holistic solution to a difficult problem. Once there is an early product-market fit, it’s time to crank up the growth funnel and make the message razor-sharp.