Moats, Trojan Horses and Flywheels
Reading Time: 5 minutesI discuss visual mental models for competitive advantage. Moats and Trojan Horses. And conclude that the Jim Collins’ Flywheels model works best.
Product Market Fit Fills Need Shaped Holes in Consumers’ Lives
Reading Time: 4 minutesNewsletter #18 20.05.2021 When a product fills the need shaped holes in a consumer’s life, we have product market fit. And some thoughts about ‘us’ as ‘products’.
Three crucial changes the pandemic brought into my life
Reading Time: 3 minutesNewsletter #17 06.05.2021 Three mindset shifts from my pandemic experience. Panic Vs Visualization, Austerity Vs Abundance and Chronos Vs Kairos.
How To Build Engaged Brand Communities and Starting with 1,000 True Fans
Reading Time: 6 minutesI explore how a brand has to adopt the mindset of a gardener to build successful brand communities. Examples from Sephora, Simon & Schuster, Sneakerheads and Playstation. And the 1,000 True Fans model by Kevin Kelly.
Theseus paradox and what identity is made up of
Reading Time: 4 minutesNewsletter #15 08.04.2021 Inspired by the paradox of Theseus’ Ship paradox, I explore what defines personal identity. How we can apply brand identity principles to craft personal identity. And how brands appeal to our ideal selves to stay aspirational.
What is The Right Way To Live? Should We Maximize Profit or Minimize Risk?
Reading Time: 8 minutesNewsletter #14 25.03.2021 Our work and life are made up of a series of big and small decisions. Each carries risk and leads to profit or loss. How do we decide? Should we maximize profit, avoid risk and play safe, or minimize losses?
How News Jacking Helps Brands Go Viral with Low Budgets
Reading Time: 3 minutesNewsletter #13 11.03.2021 I explore Newsjacking. A social media marketing hack of brands getting in on news before it becomes big news, to go viral.
How zillennials are building six-figure businesses through growth hacking
Reading Time: 4 minutesNewsletter #12 25.02.2021 This newsletter is an ode to growth hackers. A few geniuses from Gen Z are proving that the number of formal marketing degrees needed to growth hack the internet is a big fat zero.
Shades of Grey
Reading Time: 5 minutesNewsletter #11 11.02.2021 Recent research shows that most of us fall along a continuum of dark and light triad of personality. Then why not add a touch of ‘grey’ to our brands.
How To Reap Benefits of Compounding in Our Life
Reading Time: 8 minutesNewsletter #10 26.01.2021 Consistency Compounds. All it takes, is to get 1% better at the right things everyday. I share examples from Jerry Sienfeld, Warren Buffet, Da Vinci and Amercian Airlines. The Japanese concepts of Kaizen and Kaikaku are fail safe paths to compounding.