The art of practical storytelling: learning storytelling is like learning how to paint
Reading Time: 4 minutesThis is part 3 of the Art of practical storytelling series. Today, I compare learning to paint to learning storytelling. I also give a sneak preview of the seven universal storytelling plots.
The art of practical storytelling: Emotion changes minds
Reading Time: 5 minutesGood stories activate the cocktail of Dopamine, Cortisol and Oxytocin to change people’s mind
The art of practical storytelling: prioritize stories over facts
Reading Time: 5 minutesOur brains are hardwired for stories. Not by accident, but through centuries of careful evolution. They are wired to process stories better and faster than facts.
Jazz up a category that’s become ordinary: Mokobara
Reading Time: 5 minutesFunky colors, cool functionality like phone charging, and bright yellow lining has made them the Veronica of the luggage category, and repositioned others as ordinary but reliable, like Betty
Brand building takes strategic sacrifices
Reading Time: 5 minutesMarketers have to choose between options that seem similar on the surface. How do we choose? we choose what serves our vision and we sacrifice what doesn’t. That’s why, a brand is defined by what it willingly gives up.
Stories are our water
Reading Time: 5 minutesFour lesser-known stories about stories and what they taught me about storytelling
Keep improving what you are uniquely good at
Reading Time: 5 minutesMost category of one businesses are not trying to be anything. They find one thing they are uniquely good at and keep improving at it day in and day out. Decade in-decade out. That’s it. That’s the twenty-word secret formula.
Picasso proved we can create even under the worst circumstances
Reading Time: 4 minutesCreation continues even when we know death is the only assured outcome
Do difficult things right: Traya
Reading Time: 6 minutesA Category of One business comes from strategic clarity. For Traya, that clarity was to offer a holistic solution to a difficult problem. Once there is an early product-market fit, it’s time to crank up the growth funnel and make the message razor-sharp.
A Framework To Help Consumer Brands Beat Inertia
Reading Time: 6 minutesI share an original framework to help construct seven inertia-busting strategies.