Our purpose is wired into our DNA
Reading Time: 5 minutesOur DNA, our nature sends us signals in the form of energy, emotions -both negative and positive, that point us in the direction of our purpose. All we need to do is to listen.
The art of practical storytelling: comedy
Reading Time: 4 minutesIn the practical art of storytelling series, we focus on the comedy story plot. Examples from brands and learning on how to apply to corporate situations
The art of practical storytelling: voyage and return
Reading Time: 4 minutesThis plot is about a literal and metaphorical journey that gives us new insight and knowledge. Apply this structure to brands, career stories and prodigal returns.
The art of practical storytelling: rags to riches
Reading Time: 6 minutesThe art of practical storytelling. Second story plot is Rags to Riches. It can be applied to build a personal brand or a startup. I also share three lessons I took from this plot.
The art of practical storytelling: overcoming the monster
Reading Time: 8 minutesOnce you know its ingredients – an underdog, an insurmountable villain and a win against all odds – you will see this story plot everywhere
The art of practical storytelling: learning storytelling is like learning how to paint
Reading Time: 4 minutesThis is part 3 of the Art of practical storytelling series. Today, I compare learning to paint to learning storytelling. I also give a sneak preview of the seven universal storytelling plots.
The art of practical storytelling: Emotion changes minds
Reading Time: 5 minutesGood stories activate the cocktail of Dopamine, Cortisol and Oxytocin to change people’s mind
The art of practical storytelling: prioritize stories over facts
Reading Time: 5 minutesOur brains are hardwired for stories. Not by accident, but through centuries of careful evolution. They are wired to process stories better and faster than facts.
Jazz up a category that’s become ordinary: Mokobara
Reading Time: 5 minutesFunky colors, cool functionality like phone charging, and bright yellow lining has made them the Veronica of the luggage category, and repositioned others as ordinary but reliable, like Betty
Brand building takes strategic sacrifices
Reading Time: 5 minutesMarketers have to choose between options that seem similar on the surface. How do we choose? we choose what serves our vision and we sacrifice what doesn’t. That’s why, a brand is defined by what it willingly gives up.