The shrinking packs
Reading Time: 2 minutesShrinking packs is a common strategy adopted by consumer goods companies to protect profits in scenarios where consumers do not upgrade.
The sachet economy
Reading Time: 4 minutesLow disposable incomes make India an economy of magic price points and a sachet economy
The missing middle class
Reading Time: 3 minutesIndia’s middle class is not in the middle. Such is the income level, that the upper crust of society is its middle class.
One India, four markets
Reading Time: 4 minutesIndia is not one homogenous mass of consumers. Instead, it comprises four distinct market segments.
Rich India, Poor Indians
Reading Time: 4 minutesThe India business opportunity looks rosy in aggregate. But in reality, it is low at an individual consumption level because so many Indians are so poor.
Unlock Your Superpowers, Put Your Alter Egos to Work
Reading Time: 7 minutesWe encourage you to consciously and intentionally cultivate a toolkit of multiple alter egos to cope with, perform in, and master all kinds of situations in our lives and careers.
Beware of averages
Reading Time: 6 minutesWe think about our reality at a moment in time and in the form of averages. This traps us into three illusions about the world and our place in it.
Better questions lead to better answers
Reading Time: 6 minutesIf we’re not answering the right questions, we’re destroying value. Yet, asking the right questions is so difficult.
Competition is a state of mind
Reading Time: 8 minutesCompetition motivates us by giving us benchmarks to beat. But like salt, only the right level is ideal. For real mastery, competition stops being an external race and becomes a state of mind
The Ripening of the Influencer Economy
Reading Time: 9 minutesInfluencing needs to be legitimized as a formal job. This will also be good for the country.