Multilevel pricing
Reading Time: 2 minutesConsumer goods need to operate at multiple price points at the same time, to succeed in India
India used to run on tea, now it runs on data
Reading Time: 2 minutesThe low cost of mobile data has ensured that Indians now consume more data than tea.
Inertia needs Ozempic
Reading Time: 3 minutesNothing changes if nothing changes. Inertia needs a shakeup. I share examples from Bob Dylan’s career and the new exciting water in the US market- Liquid Death.
The shrinking packs
Reading Time: 2 minutesShrinking packs is a common strategy adopted by consumer goods companies to protect profits in scenarios where consumers do not upgrade.
The sachet economy
Reading Time: 4 minutesLow disposable incomes make India an economy of magic price points and a sachet economy
The missing middle class
Reading Time: 3 minutesIndia’s middle class is not in the middle. Such is the income level, that the upper crust of society is its middle class.
One India, four markets
Reading Time: 4 minutesIndia is not one homogenous mass of consumers. Instead, it comprises four distinct market segments.
Rich India, Poor Indians
Reading Time: 4 minutesThe India business opportunity looks rosy in aggregate. But in reality, it is low at an individual consumption level because so many Indians are so poor.
Unlock Your Superpowers, Put Your Alter Egos to Work
Reading Time: 7 minutesWe encourage you to consciously and intentionally cultivate a toolkit of multiple alter egos to cope with, perform in, and master all kinds of situations in our lives and careers.
Beware of averages
Reading Time: 6 minutesWe think about our reality at a moment in time and in the form of averages. This traps us into three illusions about the world and our place in it.