Value = (Output/Input)^Time
Reading Time: 3 minutesWe decide for how long (time) we want to put in effort (input) to get what we want (output) – Will AI upend this inverse relationship between input, output and time?
AI will put a hi-tech chinese factory and the entire Ivy League inside our homes
Reading Time: 6 minutesThis week’s newsletter paints a picture of a future when moats of production and knowledge are shattered, the copyright and value capture dilemmas it throws at us, and some capitalist solutions.
AI will change the structure of business ecosystems
Reading Time: 7 minutesAI will be like electricity. It will become a part of our life and change the very structure of business ecosystems, value and differentiation. Here is how.
Human desires are like onions
Reading Time: 3 minutesHuman desires are like onions. The more we peel, the more we discover.
Brands have two choices – to be a rear view mirror or to show a mirror to our desires.
Marketers are meaning-shapers
Reading Time: 6 minutesToday, I have compressed some fundamentals of meaning-making and meaning-shaping that I wish I knew at the start of my marketing career 27 years ago. I hope this gives you a head start and you never launch a product that becomes a blind spot.
Marketers are imagineers
Reading Time: 4 minutesThere are many false assumptions about marketing. For the longest time, my extended family used to think that as a marketer, my job was to go shopping every day. Most think that marketing is glamorous. That anyone can do it. That all it takes to build a brand is to throw money at a problem. […]
Maslow’s hierarchy: East vs. West
Reading Time: 6 minutesMaslow’s hierarchy is different in the East and the West. This article explains how.
Use Maslow’s hierarchy to architect brand meaning into your products
Reading Time: 6 minutesMaslow’s hierarchy helps marketers latch onto unsaid emotions. Here are six nuances about applying Maslow that are not taught in B-Schools.
Fragrance marketing 101
Reading Time: 6 minutesIf a brand is nothing but invisible layers of meaning and fragrance is the invisible salesperson, then, if used well, fragrance can be a powerful tool in a brand manager’s quiver. That’s why investing in fragrance is a no-brainer.
The psychology of fragrances
Reading Time: 5 minutesScent is the invisible salesperson. It’s invisible, but unignorable.