The art of practical storytelling: prioritize stories over facts
Reading Time: 5 minutesOur brains are hardwired for stories. Not by accident, but through centuries of careful evolution. They are wired to process stories better and faster than facts.
Brand building takes strategic sacrifices
Reading Time: 5 minutesMarketers have to choose between options that seem similar on the surface. How do we choose? we choose what serves our vision and we sacrifice what doesn’t. That’s why, a brand is defined by what it willingly gives up.
Stories are our water
Reading Time: 5 minutesFour lesser-known stories about stories and what they taught me about storytelling
A Framework To Help Consumer Brands Beat Inertia
Reading Time: 6 minutesI share an original framework to help construct seven inertia-busting strategies.
The psychology of inertia
Reading Time: 4 minutesPeople are overly attached to status quo. A rule of thumb to get them to change is to make an offer that is 10X better.
Beware of averages
Reading Time: 6 minutesWe think about our reality at a moment in time and in the form of averages. This traps us into three illusions about the world and our place in it.
Better questions lead to better answers
Reading Time: 6 minutesIf we’re not answering the right questions, we’re destroying value. Yet, asking the right questions is so difficult.
Competition is a state of mind
Reading Time: 8 minutesCompetition motivates us by giving us benchmarks to beat. But like salt, only the right level is ideal. For real mastery, competition stops being an external race and becomes a state of mind
The Ripening of the Influencer Economy
Reading Time: 9 minutesInfluencing needs to be legitimized as a formal job. This will also be good for the country.
The next frontier of marketing: community flywheels
Reading Time: 7 minutesWhether you are a legacy brand or a startup, if you are not investing in a community right now, you might get left behind in 2033