Boring and unboring marketing
Reading Time: 8 minutesBoring = consistency that compounds, Unboring = trajectory-shifting creativity. Examples from ABInBev, Michelin and Ceat + my experiences from Lipton Ice Tea and Closeup
It takes skill to get lucky in marketing
Reading Time: 7 minutesEven though marketing outcomes are influenced by luck, being skilled is better than being unskilled. And skilled marketing is a combination of boring and unboring.
Dance The Dance Between Standing out and Blending in
Reading Time: 9 minutesWhen is blending in a good strategy and when does it become a malady of mediocrity? Like life, there is no failsafe formula – blending in and standing out fall along a continuum.
The Seen and The Unseen – II
Reading Time: 5 minutesWhen it comes to big life decisions, we are paralyzed by the fear of unknown unknowns. we regret the decisions we make (the seen) and also the roads not taken (the unseen)
The Seen and The Unseen – I
Reading Time: 7 minutesWe value what we can see, and find it easy to overlook what we can’t see. This leads to both good and bad consequences.
What is Marketing Good For?
Reading Time: 4 minutesThe noblest application of marketing has helped generate positive behavior change.
Timing is Everything
Reading Time: 6 minutesWhen we launch a startup is key to its success. I break down what being early, on time and late looks like
Keep Getting The Cow Out of The Ditch
Reading Time: 9 minutesDurable companies are obsessively traditional and at the same time, also radically innovative
The 10,000 Hour Rule (Part II)
Reading Time: 10 minutes10,000 hours of practice contribute only ~25% to mastery. In a time and energy scarce world, how do we get strategic about which skill to practice?
The 10,000 Hour Rule (Part I)
Reading Time: 6 minutes10,000 hours, the donkey rule and the importance of deliberate practice