Theseus paradox and what identity is made up of
Reading Time: 4 minutesNewsletter #15 08.04.2021 Inspired by the paradox of Theseus’ Ship paradox, I explore what defines personal identity. How we can apply brand identity principles to craft personal identity. And how brands appeal to our ideal selves to stay aspirational.
What is The Right Way To Live? Should We Maximize Profit or Minimize Risk?
Reading Time: 8 minutesNewsletter #14 25.03.2021 Our work and life are made up of a series of big and small decisions. Each carries risk and leads to profit or loss. How do we decide? Should we maximize profit, avoid risk and play safe, or minimize losses?
Shades of Grey
Reading Time: 5 minutesNewsletter #11 11.02.2021 Recent research shows that most of us fall along a continuum of dark and light triad of personality. Then why not add a touch of ‘grey’ to our brands.
How To Reap Benefits of Compounding in Our Life
Reading Time: 8 minutesNewsletter #10 26.01.2021 Consistency Compounds. All it takes, is to get 1% better at the right things everyday. I share examples from Jerry Sienfeld, Warren Buffet, Da Vinci and Amercian Airlines. The Japanese concepts of Kaizen and Kaikaku are fail safe paths to compounding.
Variation Enriches Our Life and Bolsters Our Creativity
Reading Time: 7 minutesNewsletter #9 12.01.2021 Consciously adding variation in the short term is essential to prevent boredom, increase creativity, and keep us on our toes.
How to Engineer Serendipity into Our Life
Reading Time: 7 minutesNewsletter #8 29.12.2020 I explore how it is not enough to leave luck to chance. We can purposefully engineer serendipity into our lives.