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Rashi Goel

A simple influencer framework. Too simple perhaps?

A simple influencer framework. Too simple perhaps?

Reading Time: 7 minutes Walk with me as I explore the influencer landscape and psychology of influence to arrive at a simple framework – influencers help sell product, celebrity influencers help build brands

Gods, Demi-Gods, Celebrities, and Influencers

How can Phool - a flower recycling startup - become a Unicorn

Reading Time: 8 minutes India is a culture of hero-worship. Our heros fall along a continuum based on their role in our life and the psychological distance between us. And what this means for brands