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Rashi Goel

Multilevel pricing

1718483

Reading Time: 2 minutes Consumer goods need to operate at multiple price points at the same time, to succeed in India

The shrinking packs

The shrinking packs

Reading Time: 2 minutes Shrinking packs is a common strategy adopted by consumer goods companies to protect profits in scenarios where consumers do not upgrade.

The sachet economy

Rich India, Poor Indians

Reading Time: 4 minutes Low disposable incomes make India an economy of magic price points and a sachet economy