Multilevel pricing
Reading Time: 2 minutesConsumer goods need to operate at multiple price points at the same time, to succeed in India
India used to run on tea, now it runs on data
Reading Time: 2 minutesThe low cost of mobile data has ensured that Indians now consume more data than tea.
The shrinking packs
Reading Time: 2 minutesShrinking packs is a common strategy adopted by consumer goods companies to protect profits in scenarios where consumers do not upgrade.
The sachet economy
Reading Time: 4 minutesLow disposable incomes make India an economy of magic price points and a sachet economy