Multilevel pricing
Reading Time: 2 minutes Consumer goods need to operate at multiple price points at the same time, to succeed in India
India used to run on tea, now it runs on data
Reading Time: 2 minutes The low cost of mobile data has ensured that Indians now consume more data than tea.
The shrinking packs
Reading Time: 2 minutes Shrinking packs is a common strategy adopted by consumer goods companies to protect profits in scenarios where consumers do not upgrade.
The sachet economy
Reading Time: 4 minutes Low disposable incomes make India an economy of magic price points and a sachet economy