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Rashi Goel
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Marketing Strategy
Copycats
Targeting
Self Mastery
Purpose
All
Murakami fully committed to his purpose
2
mins
Purpose burns everything else
How KFC repositioned copycats in consumers’ minds
< 1
min
Kill Copycats
How Bose exaggerated the enemy to prove the noise-cancelling power of its headphones
< 1
min
Exaggerate the enemy
How Chipotle made an outdoor ad meant to be skimmed
< 1
min
Media Habits
How Bic showed us life with and without its pen
< 1
min
Comparison
How Canon used jargon to get serious photographers onboard
< 1
min
Target Narrowly