Memes are Cultural Artefacts
Reading Time: 6 minutesAs I deep dive into memes to learn what they are, why they work and how brands are using them, I realize I had given them less credit than they deserved.
Lemonade – Zagging The Insurance Industry Since 2016
Reading Time: 6 minutesDisrupting anything is tough, but disrupting the insurance industry? Sacrilegious. Lemonade has done this brilliantly
Stories are Self-fulfilling Prophesies (Part II)
Reading Time: 5 minutesIf we keep our personal story ‘uncontaminated”, we can change the arc of our life
Stories are Self-fulfilling Prophesies (Part I)
Reading Time: 7 minutesIf we change our personal story, we can change the arc of our life
From Tactical to Mainstay: Can Instagram Build Brands?
Reading Time: 6 minutesMy WIP thesis that we can build brands on Instagram if we create content rooted in fundamental brand building principles
Solutions to Personal Trilemmas are Personal
Reading Time: 7 minutesThere are 7 billion solutions to these two universal personal trilemmas. Time-Energy-Money and Job-Passion-Purpose. What’s yours?
Trilemmas Have No One Ideal Solution
Reading Time: 6 minutesThe way we solve trilemmas is that we make a choice and then execute to fruition. Three common business trilemmas to illustrate this.
How Brands Can Leverage The Automation Bias of Our Brain
Reading Time: 10 minutesOur subconscious brain automates responses, marketers can utilize this brain feature to build powerful brands
A Good Marketer Balances Novelty and Familiarity
Reading Time: 8 minutesOur brain is unconsciously wired to get comfort in familiarity, and a dopamine hit when it sees novelty. A good marketer balances both.
The Way Our Brain is Wired Creates Unconscious Biases
Reading Time: 8 minutesWe are unconscious slaves to our biases. I explore how the way our brain works creates biases.