The art of practical storytelling: Quest, Rebirth and Metaphors
Reading Time: 5 minutesFinal two story plots – Quest and Rebirth. And the two mountain metaphor that organises stories.
The preparation meets opportunity matrix
Reading Time: 6 minutesReality distortion field, my third-time-lucky Amazon story and opportunities disguised as threats
There is a third playbook to build consumer businesses
Reading Time: 4 minutesThe zone of mastery way is unobvious, unreplicable, unboring, and with the potential for uninterrupted compounding.
Find your wolf, then protect it with your life
Reading Time: 4 minutesA zero-compromise element without which the whole flywheel collapses
The art of practical storytelling: tragedy
Reading Time: 5 minutesThe tragedy story plot is commonly used to elicit guilt and shame or put fear of tragic outcomes to get people to donate to charities or perform tasks at work
Our purpose is wired into our DNA
Reading Time: 5 minutesOur DNA, our nature sends us signals in the form of energy, emotions -both negative and positive, that point us in the direction of our purpose. All we need to do is to listen.
The art of practical storytelling: comedy
Reading Time: 4 minutesIn the practical art of storytelling series, we focus on the comedy story plot. Examples from brands and learning on how to apply to corporate situations
The art of practical storytelling: voyage and return
Reading Time: 4 minutesThis plot is about a literal and metaphorical journey that gives us new insight and knowledge. Apply this structure to brands, career stories and prodigal returns.
The art of practical storytelling: rags to riches
Reading Time: 6 minutesThe art of practical storytelling. Second story plot is Rags to Riches. It can be applied to build a personal brand or a startup. I also share three lessons I took from this plot.
The art of practical storytelling: overcoming the monster
Reading Time: 8 minutesOnce you know its ingredients – an underdog, an insurmountable villain and a win against all odds – you will see this story plot everywhere