Category of One signature story
Reading Time: 5 minutesA good signature story becomes a valuable asset on your career balance sheet. Make it strategic and make sure it is a category of one story.
Who would you be if you were the only person in the world?
Reading Time: 5 minutesThis messy, keep-you-up-at-night question doesn’t have quick answers. It might take a lifetime to figure out. But right now is as good a time as any to workshop some answers. Especially if you’ve managed to take a few days away from the daily hustle and ego trips long enough to hear the quiet humming of your broccoli.
What is bulls**t?
Reading Time: 6 minutesBulls**t is all those things we say to get our way, win an argument, drive our hidden agendas or get ourselves out of tricky situations. I discuss four types of bulls**Tt
Marketers are imagineers
Reading Time: 4 minutesThere are many false assumptions about marketing. For the longest time, my extended family used to think that as a marketer, my job was to go shopping every day. Most think that marketing is glamorous. That anyone can do it. That all it takes to build a brand is to throw money at a problem. […]
The anatomy of a personal brand
Reading Time: 4 minutesI reverse engineer the Personal brand of the 26-year old Sitar maestro Rishab Rikhiram Sharma
Maslow’s hierarchy: East vs. West
Reading Time: 6 minutesMaslow’s hierarchy is different in the East and the West. This article explains how.
Use Maslow’s hierarchy to architect brand meaning into your products
Reading Time: 6 minutesMaslow’s hierarchy helps marketers latch onto unsaid emotions. Here are six nuances about applying Maslow that are not taught in B-Schools.
India needs Zebras
Reading Time: 5 minutesI think India needs more bottom-up growth and less top-down growth thrust upon it. Zebra companies could be the answer. If, along the way, a Zebra company becomes a unicorn, who am I to stop them?
Zebra vs Unicorn businesses
Reading Time: 4 minutesThe Unicorn’s end goal is a billion-dollar valuation powered by VC funding.
The Zebra’s end goal is to build a sustainable business. That’s why they prefer to bootstrap or crowdfund over VC funding. I share the difference between both.
What is value?
Reading Time: 5 minutesCategory of one moves stretch the definition of value for employees and consumers. I share examples.