AI will change the structure of business ecosystems
Reading Time: 7 minutesAI will be like electricity. It will become a part of our life and change the very structure of business ecosystems, value and differentiation. Here is how.
A new tension for a new India Part 2
Reading Time: 3 minutesWhen living with mom feels like living with mother-in law, you’re going through inter-generational tension. Last week, I shared examples of 2 inter-generational tensions, today, we look at the last 3.
A new tension for a new India Part 1
Reading Time: 3 minutesIndia houses atleast six generations at home and atleast 4 at work. There is a silent inter-generational conflict in play. I explore how some brands are leveraging it.
Human desires are like onions
Reading Time: 3 minutesHuman desires are like onions. The more we peel, the more we discover.
Brands have two choices – to be a rear view mirror or to show a mirror to our desires.
Marketers are meaning-shapers
Reading Time: 6 minutesToday, I have compressed some fundamentals of meaning-making and meaning-shaping that I wish I knew at the start of my marketing career 27 years ago. I hope this gives you a head start and you never launch a product that becomes a blind spot.
Category of One signature story
Reading Time: 5 minutesA good signature story becomes a valuable asset on your career balance sheet. Make it strategic and make sure it is a category of one story.
Who would you be if you were the only person in the world?
Reading Time: 5 minutesThis messy, keep-you-up-at-night question doesn’t have quick answers. It might take a lifetime to figure out. But right now is as good a time as any to workshop some answers. Especially if you’ve managed to take a few days away from the daily hustle and ego trips long enough to hear the quiet humming of your broccoli.
What is bulls**t?
Reading Time: 6 minutesBulls**t is all those things we say to get our way, win an argument, drive our hidden agendas or get ourselves out of tricky situations. I discuss four types of bulls**Tt
Marketers are imagineers
Reading Time: 4 minutesThere are many false assumptions about marketing. For the longest time, my extended family used to think that as a marketer, my job was to go shopping every day. Most think that marketing is glamorous. That anyone can do it. That all it takes to build a brand is to throw money at a problem. […]
The anatomy of a personal brand
Reading Time: 4 minutesI reverse engineer the Personal brand of the 26-year old Sitar maestro Rishab Rikhiram Sharma