What is Performonks?
Reading Time: 4 minutesI’m finally getting around to clarifying the meaning of ‘Performonks’ and its genesis. 🙂 This is what the articles covers. It all started with the painful realization that I had no honest answer to a simple question, “Who Am I?” Any answer that popped into my head was incomplete without linking my identity to my employer’s […]
Navigate India with the ‘Category of One’ mindset
Reading Time: 5 minutesI believe that a business needs to operate with the ‘category of one’ mindset to win and scale. Even in a large growing market like India.
100 years and 86,400 seconds
Reading Time: 7 minutesMake “time” a filter for the choices you make and the activities you do
Five features of Rural India demand
Reading Time: 3 minutesRural India contributes on average, one-third, to revenues of consumer goods companies, but five features make it a tricky market
Chop wood carry water
Reading Time: 4 minutesThe path to mastery is paved with boredom. Learn to love the monotony of practicing the same thing a million times for world-class excellence.
The calf-paths of the mind
Reading Time: 3 minutesWe are slaves to calf paths of the mind. Blind adherence to paths of least resistance can have surprising consequences
The power law of distribution
Reading Time: 3 minutesIncome inequality leads to a distribution power law. Businesses have to be intentional about which shops top focus on first.
Multilevel pricing
Reading Time: 2 minutesConsumer goods need to operate at multiple price points at the same time, to succeed in India
India used to run on tea, now it runs on data
Reading Time: 2 minutesThe low cost of mobile data has ensured that Indians now consume more data than tea.
Inertia needs Ozempic
Reading Time: 3 minutesNothing changes if nothing changes. Inertia needs a shakeup. I share examples from Bob Dylan’s career and the new exciting water in the US market- Liquid Death.