Stories are Self-fulfilling Prophesies (Part I)
Reading Time: 7 minutesIf we change our personal story, we can change the arc of our life
From Tactical to Mainstay: Can Instagram Build Brands?
Reading Time: 6 minutesMy WIP thesis that we can build brands on Instagram if we create content rooted in fundamental brand building principles
Trilemmas Have No One Ideal Solution
Reading Time: 6 minutesThe way we solve trilemmas is that we make a choice and then execute to fruition. Three common business trilemmas to illustrate this.
How Brands Can Leverage The Automation Bias of Our Brain
Reading Time: 10 minutesOur subconscious brain automates responses, marketers can utilize this brain feature to build powerful brands
A Good Marketer Balances Novelty and Familiarity
Reading Time: 8 minutesOur brain is unconsciously wired to get comfort in familiarity, and a dopamine hit when it sees novelty. A good marketer balances both.
The Way Our Brain is Wired Creates Unconscious Biases
Reading Time: 8 minutesWe are unconscious slaves to our biases. I explore how the way our brain works creates biases.
Moats, Trojan Horses and Flywheels
Reading Time: 5 minutesI discuss visual mental models for competitive advantage. Moats and Trojan Horses. And conclude that the Jim Collins’ Flywheels model works best.
Product Market Fit Fills Need Shaped Holes in Consumers’ Lives
Reading Time: 4 minutesNewsletter #18 20.05.2021 When a product fills the need shaped holes in a consumer’s life, we have product market fit. And some thoughts about ‘us’ as ‘products’.
How To Build Engaged Brand Communities and Starting with 1,000 True Fans
Reading Time: 6 minutesI explore how a brand has to adopt the mindset of a gardener to build successful brand communities. Examples from Sephora, Simon & Schuster, Sneakerheads and Playstation. And the 1,000 True Fans model by Kevin Kelly.
Theseus paradox and what identity is made up of
Reading Time: 4 minutesNewsletter #15 08.04.2021 Inspired by the paradox of Theseus’ Ship paradox, I explore what defines personal identity. How we can apply brand identity principles to craft personal identity. And how brands appeal to our ideal selves to stay aspirational.