How Brands Can Leverage The Automation Bias of Our Brain
Reading Time: 10 minutesOur subconscious brain automates responses, marketers can utilize this brain feature to build powerful brands
A Good Marketer Balances Novelty and Familiarity
Reading Time: 8 minutesOur brain is unconsciously wired to get comfort in familiarity, and a dopamine hit when it sees novelty. A good marketer balances both.
The Way Our Brain is Wired Creates Unconscious Biases
Reading Time: 8 minutesWe are unconscious slaves to our biases. I explore how the way our brain works creates biases.
Moats, Trojan Horses and Flywheels
Reading Time: 5 minutesI discuss visual mental models for competitive advantage. Moats and Trojan Horses. And conclude that the Jim Collins’ Flywheels model works best.
Product Market Fit Fills Need Shaped Holes in Consumers’ Lives
Reading Time: 4 minutesNewsletter #18 20.05.2021 When a product fills the need shaped holes in a consumer’s life, we have product market fit. And some thoughts about ‘us’ as ‘products’.
How To Build Engaged Brand Communities and Starting with 1,000 True Fans
Reading Time: 6 minutesI explore how a brand has to adopt the mindset of a gardener to build successful brand communities. Examples from Sephora, Simon & Schuster, Sneakerheads and Playstation. And the 1,000 True Fans model by Kevin Kelly.
Theseus paradox and what identity is made up of
Reading Time: 4 minutesNewsletter #15 08.04.2021 Inspired by the paradox of Theseus’ Ship paradox, I explore what defines personal identity. How we can apply brand identity principles to craft personal identity. And how brands appeal to our ideal selves to stay aspirational.
How News Jacking Helps Brands Go Viral with Low Budgets
Reading Time: 3 minutesNewsletter #13 11.03.2021 I explore Newsjacking. A social media marketing hack of brands getting in on news before it becomes big news, to go viral.
How zillennials are building six-figure businesses through growth hacking
Reading Time: 4 minutesNewsletter #12 25.02.2021 This newsletter is an ode to growth hackers. A few geniuses from Gen Z are proving that the number of formal marketing degrees needed to growth hack the internet is a big fat zero.
Variation Enriches Our Life and Bolsters Our Creativity
Reading Time: 7 minutesNewsletter #9 12.01.2021 Consciously adding variation in the short term is essential to prevent boredom, increase creativity, and keep us on our toes.