Theseus paradox and what identity is made up of
Reading Time: 4 minutesNewsletter #15 08.04.2021 Inspired by the paradox of Theseus’ Ship paradox, I explore what defines personal identity. How we can apply brand identity principles to craft personal identity. And how brands appeal to our ideal selves to stay aspirational.
How News Jacking Helps Brands Go Viral with Low Budgets
Reading Time: 3 minutesNewsletter #13 11.03.2021 I explore Newsjacking. A social media marketing hack of brands getting in on news before it becomes big news, to go viral.
How zillennials are building six-figure businesses through growth hacking
Reading Time: 4 minutesNewsletter #12 25.02.2021 This newsletter is an ode to growth hackers. A few geniuses from Gen Z are proving that the number of formal marketing degrees needed to growth hack the internet is a big fat zero.
Variation Enriches Our Life and Bolsters Our Creativity
Reading Time: 7 minutesNewsletter #9 12.01.2021 Consciously adding variation in the short term is essential to prevent boredom, increase creativity, and keep us on our toes.
Points of parity, points of difference, Jeep’s success in America and Cooper Black font
Reading Time: 4 minutesNewsletter #7 15.12.2020 Points of parity and points of difference, Cooper Black font and how Jeep Wrangler succeeded in the US
Fredkin’s paradox, boiling water parables, and how half knowledge is poison
Reading Time: 4 minutesNewsletter #6 01.12.2020 What is the test for half knowledge? Thinking we have full knowledge and complete absence of self doubt. What is the test for ‘full’ knowledge? That’s a trick question. There is no such thing.
How Clay Christenson’s Jobs-to-be-done model helped grow McDonald’s shakes business
Reading Time: 4 minutesNewsletter #5 17.11.2020 Clay Christenson’s Jobs-to-be-done model helped grow McDonalds’ shakes business and negative space in print ads explored
Diffusion of the cure of scurvy and diamond rings
Reading Time: 4 minutesDiffusion curves depend on marketing – it took just 50 years for diamond rings to become mainstream, while the cure for scurvy took 194 years. And negative space in ads
Social proof, google search and verbs
Reading Time: 3 minutesSocial Proof via National Geographic, Google Search results differ on desktop vs mobile, and if your personal brand were a verb, what would it be
Mere exposure effect, facewash foam and mind chatter
Reading Time: 3 minutesNewsletter #2 06.10.2020 I discuss the mere exposure effect, foaming facewash from Japan you can balance a coin on and my mind chatter in this newsletter