Points of parity, points of difference, Jeep’s success in America and Cooper Black font
Reading Time: 4 minutesNewsletter #7 15.12.2020 Points of parity and points of difference, Cooper Black font and how Jeep Wrangler succeeded in the US
Fredkin’s paradox, boiling water parables, and how half knowledge is poison
Reading Time: 4 minutesNewsletter #6 01.12.2020 What is the test for half knowledge? Thinking we have full knowledge and complete absence of self doubt. What is the test for ‘full’ knowledge? That’s a trick question. There is no such thing.
How Clay Christenson’s Jobs-to-be-done model helped grow McDonald’s shakes business
Reading Time: 4 minutesNewsletter #5 17.11.2020 Clay Christenson’s Jobs-to-be-done model helped grow McDonalds’ shakes business and negative space in print ads explored
Diffusion of the cure of scurvy and diamond rings
Reading Time: 4 minutesDiffusion curves depend on marketing – it took just 50 years for diamond rings to become mainstream, while the cure for scurvy took 194 years. And negative space in ads
Social proof, google search and verbs
Reading Time: 3 minutesSocial Proof via National Geographic, Google Search results differ on desktop vs mobile, and if your personal brand were a verb, what would it be
Mere exposure effect, facewash foam and mind chatter
Reading Time: 3 minutesNewsletter #2 06.10.2020 I discuss the mere exposure effect, foaming facewash from Japan you can balance a coin on and my mind chatter in this newsletter
Aristotle was the originator of marketing
Reading Time: 3 minutesAristotle was the originator of marketing with Logos, Pathos and Ethos; how Nestle built the coffee category in tea drinking Japan and the interesting logo of Earthjustice