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Archives: Lessons

Lessons small blogs

Murakami fully committed to his purpose

Reading Time: 2 minutesFully commit to your purpose.

How KFC repositioned copycats in consumers’ minds

Show may copycats crowded together in a sea of sameness

Reading Time: < 1 minuteHow KFC repositioned copycats in consumers’ minds

How Bose exaggerated the enemy to prove the noise-cancelling power of its headphones

Show a person wearing bose headphones right next to the source of the loudest sound known to man and women

Reading Time: < 1 minuteExaggerate the enemy

How Chipotle made an outdoor ad meant to be skimmed

Highlight those words that communicate the message in 2sec

Reading Time: < 1 minuteHow Chipotle made an outdoor ad meant to be skimmed. Micro lessons on brand and personal mastery

How Bic showed us life with and without its pen

Show life with and without Bic 4 color pen

Reading Time: < 1 minutemicro lessons on brand and personal mastery. This is how Bic showed us life with and without its pen

How Canon used jargon to get serious photographers onboard

Describe a life event you want to remember- Canon ad

Reading Time: < 1 minuteMicro lessons on marketing and personal mastery. How Canon used jargon to get serious photographers onboard

Rashi Goel

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