Decoding 'category of one'businesses in India. Decoding 'category of one'businesses in India. Proven 'category of one' business strategies that are winning in the Indian market 100ViewsShareTwitterFacebookLinkedinShare-emailLinkKeep improving what you are uniquely good atRead more 162ViewsShareTwitterFacebookLinkedinShare-emailLinkDo difficult things right: TrayaRead more 164ViewsShareTwitterFacebookLinkedinShare-emailLinkDon’t be everything for everyoneRead more 147ViewsShareTwitterFacebookLinkedinShare-emailLinkNavigate India with the ‘Category of One’ mindsetRead more 189ViewsShareTwitterFacebookLinkedinShare-emailLinkFive features of Rural India demandRead more 192ViewsShareTwitterFacebookLinkedinShare-emailLinkThe power law of distributionRead more 159ViewsShareTwitterFacebookLinkedinShare-emailLinkMultilevel pricingRead more 93ViewsShareTwitterFacebookLinkedinShare-emailLinkIndia used to run on tea, now it runs on dataRead more 115ViewsShareTwitterFacebookLinkedinShare-emailLinkThe shrinking packsRead more 116ViewsShareTwitterFacebookLinkedinShare-emailLinkThe sachet economyRead more 137ViewsShareTwitterFacebookLinkedinShare-emailLinkThe missing middle classRead more 159ViewsShareTwitterFacebookLinkedinShare-emailLinkOne India, four marketsRead more 120ViewsShareTwitterFacebookLinkedinShare-emailLinkRich India, Poor IndiansRead more