Why there is a legit role for both legacy FMCG and D2C in India
Reading Time: 3 minutes“If, or else” buying behaviour + the undifferentiated middle disappears in the age of abundance
The small bets trap
Reading Time: 3 minutesBig FMCG systems eat their young. Small bets need parallel enabling structures
What is bulls**t?
Reading Time: 6 minutesBulls**t is all those things we say to get our way, win an argument, drive our hidden agendas or get ourselves out of tricky situations. I discuss four types of bulls**Tt