Practical ideas on marketing strategy and self-mastery they don't teach in B-school
Recent articles
What is Performonks?
January 9, 2024
Navigate India with the ‘Category of One’ mindset
January 8, 2024
Maslow’s hierarchy: East vs. West
November 18, 2024
Use Maslow’s hierarchy to architect brand meaning into your products
November 4, 2024
India needs Zebras
October 1, 2024
Zebra vs Unicorn businesses
September 16, 2024
What is value?
September 2, 2024
Fragrance marketing 101
August 19, 2024
The psychology of fragrances
August 12, 2024
Find your best marketing role: some straight talk
August 5, 2024
The preparation meets opportunity matrix
July 16, 2024
Find your wolf, then protect it with your life
June 24, 2024
The art of practical storytelling: tragedy
June 17, 2024
Our purpose is wired into our DNA
June 11, 2024
The art of practical storytelling: comedy
June 7, 2024
The art of practical storytelling: voyage and return
May 13, 2024
The art of practical storytelling: rags to riches
April 29, 2024
The art of practical storytelling: overcoming the monster
April 22, 2024
The art of practical storytelling: Emotion changes minds
April 1, 2024
Jazz up a category that’s become ordinary: Mokobara
March 19, 2024
Brand building takes strategic sacrifices
March 11, 2024
Stories are our water
March 5, 2024
Keep improving what you are uniquely good at
February 26, 2024
Picasso proved we can create even under the worst circumstances
February 19, 2024
Do difficult things right: Traya
February 12, 2024
A Framework To Help Consumer Brands Beat Inertia
February 5, 2024
Don’t be everything for everyone
January 29, 2024
The psychology of inertia
January 22, 2024
100 years and 86,400 seconds
December 31, 2023
Five features of Rural India demand
December 20, 2023
Chop wood carry water
December 18, 2023
The calf-paths of the mind
December 4, 2023
The power law of distribution
November 30, 2023
Multilevel pricing
November 10, 2023
India used to run on tea, now it runs on data
November 8, 2023
Inertia needs Ozempic
October 27, 2023
The shrinking packs
October 25, 2023
The sachet economy
October 23, 2023
The missing middle class
October 21, 2023
One India, four markets
October 19, 2023
Rich India, Poor Indians
October 17, 2023
Unlock Your Superpowers, Put Your Alter Egos to Work
October 1, 2023
Beware of averages
September 23, 2023
Better questions lead to better answers
September 2, 2023
Competition is a state of mind
August 21, 2023
The Ripening of the Influencer Economy
August 5, 2023
The next frontier of marketing: community flywheels
July 23, 2023
Cult.fit Part II
July 9, 2023
Cult.fit Part I
July 2, 2023
A simple influencer framework. Too simple perhaps?
June 15, 2023
The brand vs product see-saw
May 15, 2023
Gods, Demi-Gods, Celebrities, and Influencers
April 16, 2023
Boring and unboring marketing
April 1, 2023
It takes skill to get lucky in marketing
March 15, 2023
Luck = Outcome – Skill
March 1, 2023
Have You Won The Luckttery?
February 15, 2023
Dance The Dance Between Standing out and Blending in
February 3, 2023
Difficulty is What Wakes Up The Genius
January 15, 2023
If They Jump in The Well Will You Too!?
January 1, 2023
The Seen and The Unseen – II
December 15, 2022
The Seen and The Unseen – I
December 1, 2022
What is Marketing Good For?
November 16, 2022
Timing is Everything
November 2, 2022
Keep Getting The Cow Out of The Ditch
October 16, 2022
What Makes Habits Durable?
October 1, 2022
The 10,000 Hour Rule (Part II)
June 16, 2022
The 10,000 Hour Rule (Part I)
June 1, 2022
Butterfly Effect
April 3, 2022
The Time Machine in Our Brains
March 15, 2022
The Karma of Work
March 2, 2022
Metamorphmagus
February 16, 2022
To Change The Picture, Shift The Frame – Part II
January 31, 2022
To Change The Picture, Shift The Frame – Part 1
January 15, 2022
What I Think About Writing, When I’m Not Writing
January 1, 2022
Oddly Satisfying is The Online Equivalent of Popping Bubble Wrap
December 15, 2021
Memes are Cultural Artefacts
December 1, 2021
Lemonade – Zagging The Insurance Industry Since 2016
November 15, 2021
Stories are Self-fulfilling Prophesies (Part II)
November 1, 2021
Stories are Self-fulfilling Prophesies (Part I)
October 25, 2021
From Tactical to Mainstay: Can Instagram Build Brands?
October 1, 2021
Solutions to Personal Trilemmas are Personal
August 11, 2021
Trilemmas Have No One Ideal Solution
July 28, 2021
How Brands Can Leverage The Automation Bias of Our Brain
July 14, 2021
A Good Marketer Balances Novelty and Familiarity
July 1, 2021
The Way Our Brain is Wired Creates Unconscious Biases
June 17, 2021
Moats, Trojan Horses and Flywheels
June 2, 2021
Theseus paradox and what identity is made up of
April 7, 2021
How News Jacking Helps Brands Go Viral with Low Budgets
March 14, 2021
Shades of Grey
February 21, 2021
How To Reap Benefits of Compounding in Our Life
January 26, 2021