Practical ideas on marketing strategy and self-mastery they don't teach in B-school

What is Performonks?

January 9, 2024

Navigate India with the ‘Category of One’ mindset

January 8, 2024

What is value?

September 2, 2024

Fragrance marketing 101

August 19, 2024

The psychology of fragrances

August 12, 2024

Find your best marketing role: some straight talk

August 5, 2024

The art of practical storytelling: Quest, Rebirth and Metaphors

July 30, 2024

The preparation meets opportunity matrix

July 16, 2024

There is a third playbook to build consumer businesses

July 9, 2024

Find your wolf, then protect it with your life

June 24, 2024

The art of practical storytelling: tragedy

June 17, 2024

Our purpose is wired into our DNA

June 11, 2024

The art of practical storytelling: comedy

June 7, 2024

The art of practical storytelling: voyage and return

May 13, 2024

The art of practical storytelling: rags to riches

April 29, 2024

The art of practical storytelling: overcoming the monster

April 22, 2024

The art of practical storytelling: learning storytelling is like learning how to paint

April 8, 2024

The art of practical storytelling: Emotion changes minds

April 1, 2024

The art of practical storytelling: prioritize stories over facts

March 25, 2024

Jazz up a category that’s become ordinary: Mokobara

March 19, 2024

Brand building takes strategic sacrifices

March 11, 2024

Stories are our water

March 5, 2024

Keep improving what you are uniquely good at

February 26, 2024

Picasso proved we can create even under the worst circumstances

February 19, 2024

Do difficult things right: Traya

February 12, 2024

A Framework To Help Consumer Brands Beat Inertia

February 5, 2024

Don’t be everything for everyone

January 29, 2024

The psychology of inertia

January 22, 2024

100 years and 86,400 seconds

December 31, 2023

Five features of Rural India demand

December 20, 2023

Chop wood carry water

December 18, 2023

The calf-paths of the mind

December 4, 2023

The power law of distribution

November 30, 2023

Multilevel pricing

November 10, 2023

India used to run on tea, now it runs on data

November 8, 2023

Inertia needs Ozempic

October 27, 2023

The shrinking packs

October 25, 2023

The sachet economy

October 23, 2023

The missing middle class

October 21, 2023

One India, four markets

October 19, 2023

Rich India, Poor Indians

October 17, 2023

Unlock Your Superpowers, Put Your Alter Egos to Work

October 1, 2023

Beware of averages

September 23, 2023

Better questions lead to better answers

September 2, 2023

Competition is a state of mind

August 21, 2023

The Ripening of the Influencer Economy

August 5, 2023

The next frontier of marketing: community flywheels

July 23, 2023

Cult.fit Part II

July 9, 2023

Cult.fit Part I

July 2, 2023

A simple influencer framework. Too simple perhaps?

June 15, 2023

The brand vs product see-saw

May 15, 2023

How can Phool – a flower recycling startup – become a Unicorn

May 1, 2023

Gods, Demi-Gods, Celebrities, and Influencers

April 16, 2023

Boring and unboring marketing

April 1, 2023

It takes skill to get lucky in marketing

March 15, 2023

Luck = Outcome – Skill

March 1, 2023

Have You Won The Luckttery?

February 15, 2023

Dance The Dance Between Standing out and Blending in

February 3, 2023

Difficulty is What Wakes Up The Genius

January 15, 2023

If They Jump in The Well Will You Too!?

January 1, 2023

The Seen and The Unseen – II

December 15, 2022

The Seen and The Unseen – I

December 1, 2022

What is Marketing Good For?

November 16, 2022

Timing is Everything

November 2, 2022

Keep Getting The Cow Out of The Ditch

October 16, 2022

What Makes Habits Durable?

October 1, 2022

The 10,000 Hour Rule (Part II)

June 16, 2022

The 10,000 Hour Rule (Part I)

June 1, 2022

Butterfly Effect

April 3, 2022

The Time Machine in Our Brains

March 15, 2022

The Karma of Work

March 2, 2022

Metamorphmagus

February 16, 2022

To Change The Picture, Shift The Frame – Part II

January 31, 2022

To Change The Picture, Shift The Frame – Part 1

January 15, 2022

What I Think About Writing, When I’m Not Writing

January 1, 2022

Oddly Satisfying is The Online Equivalent of Popping Bubble Wrap

December 15, 2021

Memes are Cultural Artefacts

December 1, 2021

Lemonade – Zagging The Insurance Industry Since 2016

November 15, 2021

Stories are Self-fulfilling Prophesies (Part II)

November 1, 2021

Stories are Self-fulfilling Prophesies (Part I)

October 25, 2021

From Tactical to Mainstay: Can Instagram Build Brands?

October 1, 2021

Solutions to Personal Trilemmas are Personal

August 11, 2021

Trilemmas Have No One Ideal Solution

July 28, 2021

How Brands Can Leverage The Automation Bias of Our Brain

July 14, 2021

A Good Marketer Balances Novelty and Familiarity

July 1, 2021

The Way Our Brain is Wired Creates Unconscious Biases

June 17, 2021

Moats, Trojan Horses and Flywheels

June 2, 2021

Product Market Fit Fills Need Shaped Holes in Consumers’ Lives

May 22, 2021

Three crucial changes the pandemic brought into my life

May 6, 2021

How To Build Engaged Brand Communities and Starting with 1,000 True Fans

April 22, 2021

Theseus paradox and what identity is made up of

April 7, 2021

What is The Right Way To Live? Should We Maximize Profit or Minimize Risk?

March 27, 2021

How News Jacking Helps Brands Go Viral with Low Budgets

March 14, 2021

How zillennials are building six-figure businesses through growth hacking

March 4, 2021

Shades of Grey

February 21, 2021

How To Reap Benefits of Compounding in Our Life

January 26, 2021

Variation Enriches Our Life and Bolsters Our Creativity

January 13, 2021

How to Engineer Serendipity into Our Life

December 30, 2020

Points of parity, points of difference, Jeep’s success in America and Cooper Black font

December 30, 2020

Fredkin’s paradox, boiling water parables and how half knowledge is poison

December 30, 2020